There are many theories as to how to retain members (customers) England Golf (EGU)
One consistent theme is that Communication, TWO WAY COMMUNICATION plays a vital
All Golf Club members have concerns and priorities regarding their club. By identifying
these concerns and priorities the club can develop a communication program which
addresses is members issues.
Your web site allows your club to have a monologue with your members. MRRS allows
your club to listen to your members and to respond appropriately, turning this monologue
into a conversation.
The MRRS survey can be delivered, the responses collected and the data analysed and
presented in an appropriate format. This information then forms the basis for an
ongoing dialogue with members in a Structured Communications Program.
Your web site provides you with the ability to access potential members at a fraction
of the cost of the of traditional methods. Google AdWords, Facebook, Twitter etc
are all possible channels for member recruitment.
We realise that the may be a conflict of interest if we are working with co-located
clubs to recruit members. For this reason we will not work on recruiting with clubs
in a 15 miles radius of your club. The use of web based marketing tools is a specialist
area. MRRS has experience in implementing these tools and monitoring their effectiveness
specifically for Golf Clubs.