The results of the initial survey will define the next actions. These actions need
to emphasize that the club is now listening to members. For example: If the condition
of Bunkers was a major concern, an action plan would be circulated via a news letter
with progress update being sent. After a suitable period of time a second survey
would be sent out to evaluate member perception of progress. Second Survey example
Comparing members profiles, playing habits, membership types etc. can identify target
markets for recruiting. The newly created dialogue with members can be used to tap
these target markets.
As a clearer picture of the special features your club has to offer,appear, the latest
web based marketing tools (Google AdWords, Facebook, Twitter, External News Letters)
can be implemented through your web site.