Membership Retention and Recruiting Systems for Golf Clubs. (MRRS) info@mrrsystems.net  - T&Cs.

EnglandGolf

G.C.M.A.

Why use MRRS to deliver our Retention Program?

SAMPLE SURVEY

Resources:

To collect the markeing data required by traditional means is highly resource intensive.

• 3 x A4 pages to 500 plus members, Printing, Envelope Stuffing, etc.
• Reply collection and manual data transcription for 300+ replies. (900 sheets A4, 20,000 data elements)
• Follow up for non returns?
• Reply to members with result of survey.

Cost:

The cost of implementing a retention program using old technology can be significant. This is an ongoing process therefore there is a recurring cost.

• Printing and postage. £500+ per survey
• Data transcription. £3+ per return circa £900 per survey.
• Survey follow up for non returns  £150
• Reply to Members with Survey results and management reports.  £500+

MRRS do all this electronically.

Accuracy:

Manual transcription of 20,000 data elements has an inherent error level. This is even higher when transcribing email addresses.

• The electronic collecting of data has a zero error rate. (Example of an electronic survey)
• The form can validate member input to stop any entry error.
• Valid data enables accurate production of statistics and reports

Speed of implementation and hence retention.

Traditional methods have a built in delay, be it postage times, data transcription, follow up letters etc. This can delay the effectiveness of the program by weeks, sometimes months.

• MRRS can deliver the survey with in hours of agreeing the format with the club.
• Following up non returns can be managed at the press of a button.
• Data is available from day one with no need for transcription.
• Reporting back to Members can be done immediately after the Management Committee has set its strategy.
• The conversation starts immediately.

RETAINING ONE MEMBER = +£1500 p.a.

Member Retention Revenues   Sample Reports

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